Unlock Athos Pro Version

Menu

Menu

Media

Welcome screen

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Yellow Flower
Yellow Flower
Yellow Flower

Industry

Industry

Media
Media

Project Length

Project Length

11 months
11 months

test

35%

Improved Onboarding Process

Improved Onboarding Process

39%

Increase in User Retention

Increase in User Retention

$5.77

Increase in Time Spent on Website

Increase in Time Spent on Website


The Process


Research under constraints

With limited time, I adopted a lean research approach, using usability testing to address critical questions and shape the Account Menu design direction

"What features would be the most useful for users to access from the Account Menu?"


Over 50% felt current plan info would be the most useful.


"What icon representation of Account Menu resonates most with users?"


"What icon label would resonate most with users?"


Wireframes & Validation

The first iteration was a basic outline of the menu.

🔍Insight
• Participants wanted to compare plans or at least see details of their current plans before making a choice
• The "Upgrade to Pro" label created friction by feeling too much like a commitment.
• Participants felt the cross-sell section dominated the screen space.

Action
• Introduced clearer plan comparison and surfaced current plan details for transparency.
• Recommended for you given lower hierarchy on the menu.

Action
• Introduced clearer plan comparison and surfaced current plan details for transparency.
• Recommended for you given lower hierarchy on the menu.


Accessibility

As I had never produced blueline annotations before, I took the initiative to upskill by researching best practices and applying them to my designs. The process not only ensured accessibility compliance but also sparked a deeper professional interest in inclusive design.


Reflection

The Account Menu carried the weight of solving both user and business challenges; an ambitious scope for one feature. License management proved far more complex than anticipated, warranting deeper exploration.


Key takeaways

🔑 Early research (no matter the scope) pays dividends in clarity and confidence